Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india project report on cocacola company submitted by. The company has nearly 250 bottling partners globally. A successful story regarding the implementation of sap bi in cocacola company. Distribution system coca cola is comprised of large systems of a franchise company and bottling companies. We run a further ten standard trucks fueled by using landfillderived biogas, a form of energy produced from household waste. The company has more than 20 subbrands and the company obtains more than 1 billion us dollars in annual. Distribution channel strategy stanford strategic marketing of high tech and clean tech duration.
Pemberton in 1886 in atlanta the cocacola company 2016. The cocacola company is an american multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. One can find different point of sale from where the company sells its products. Ecocombi truck in the worldwide coca cola system to be powered by dualfuel. The primary way that our products reach the marketplace starts with cocacola, which manufactures and sells concentrates, beverage bases and syrups to bottling. We want to meet stakeholders expectations while demonstrating leadership for the future. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. The company has been operating with a franchised distribution system since 1889 and currently has its products sold in over 200 countries.
The cocacola marketing and distribution essay example. Pemberton sold off his interest in cocacola and passed away two days after. Working with diverse suppliers at the cocacola company duration. Sales and distribution management at cocacola coca cola. Distribution channels utilized by cocacola consists of distribution operations operated or controlled by the company, independent bottling partners, distributors, wholesalers and retailers. It has such an impact on consumers and is so successful that even wholesalers and distributors need the product for their business success. At the cocacola company, pulling together useful data sets is a particular challenge. Coca cola marketing analysis project report swot analysis. This has made it very difficult for other upcoming companies to acquire.
Because cocacolas distribution system is so decentralized, because theres this outsourcing and franchising strategy, coke. Global distribution products finance ethical issues contact as shown in the map above, cocacola is sold in nearly 100% of the world. Because of this, cocacola has come up with long term objectives. John styth pemberton first glass sold for 5 cents at jacobs pharmacy in atlanta may 29, 1886 first newspaper advertisement pronounced it delicious and refreshing april 1888, dr. In 1897, asa candler looked towards mexico as a new market to extend cocacolas reach beyond the united states, canada, and hawaii. The bottling companies, buy the concentrate from the franchise company and then bottle the products. Coca cola swot analysis 2019 swot analysis of coca cola.
Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. I remember when i was a kid and whenever i use to visit my grand parents at my village, i was always greeted with a chilled coke bottle. Cocacola makes its branded beverage products available to consumers throughout the world via a network of companyowned or controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and retailers. While many view our company as simply cocacola, our system operates through multiple local channels. The cocacola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. The unique franchise bottling system developed over 100 years ago continues to be a valuable asset for cocacola. Under the present scenario companies are facing major problem that is how to meet the. Ecocombi truck in the worldwide cocacola system to be powered by dualfuel. The international empire of coca cola spans more than 200 countries. The cocacola system is not a single entity from a legal or managerial perspective, and the company does not own or control all of our bottling partners. The syrups are either sold directly to the fountain accounts or are combined with. Ades is the largest soybased beverage brand in latin america.
You have beautifully explained the distribution system at coca cola and the best part is how they have reached the remote areas of the world. Cokes position on consumers mind makes it essential to retailers, wholesalers and awayfromhome market. I remember when i was a kid and whenever i use to visit my grand parents at my village, i was always greeted with a. Hindustan cocacola beverages hccb, the largest bottling partner of the.
Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Cocacola has the most comprehensive distribution system in the world. How cocacolas distribution system works 19 december 2010 by simon berry weve learnt a lot over the last two years or so about how the coca cola distribution systems work and we thought it would useful to summarise our current state of knowledge so that others can fill any gaps or correct any misconceptions. Executive summary today cold drinks have become an important item of refreshment. The company produces coca cola, invented in 1886 by pharmacist john stith pemberton in atlanta, georgia. The cocacola company and its bottling partners are collectively known as the cocacola system.
In india, the cocacola system comprises of a wholly owned subsidiary of the cocacola company. The cocacola companys distribution strategy marketing. Explore the wide variety of products and beverages that the cocacola company has to offer. It makes this easier by having several plants in those countries that they. Cocacola, taste the feeling, and the contour bottle are trademarks of the cocacola company. Coca cola value chain analysis researchmethodology. We are a global business that operates on a local scale, in every community where we do business. Cola european partners have today announced that they will begin rolling out the keelclip. Moreover, one of the first marketing efforts of coca cola was issuing coupons, and then the company used. Cola system introduces innovative keelclip packaging technology on multipack cans in europe. Coca cola company sells its products in more than 200 countries and understandably claims to operate the worlds largest beverage distribution system. Worldwide, cocacola and pepsi are well known as the best soft drinks in the field of beverages. Cola has been able to build an infrastructure that spans over 200 markets in the world. Such licensing agreements formed the basis of a unique distribution system that now characterizes most of the american softdrink industry.
Sales and distribution management at cocacola free download as powerpoint presentation. In 1899 the cocacola company signed its first agreement with an independent bottling company, which was allowed to buy the syrup and produce, bottle, and distribute the cocacola drink. As a product and trade name franchisor, the cocacola company licenses its franchisees to sell and distribute the end product using the franchisors trademark, trade name, and logo. Now, the company has become the largest beverage company in the world the cocacola company 2016. Virtustream enterprise cloud, coca cola case study. We are able to create global reach with local focus because of the strength of the coca colasystem, which comprises our company and our more than 250 bottling partners worldwide. Our sustainability plan p rogress will come through daytoday diligence in delivering on our sustainability commitments and creating new solutions. Coca cola distribution channel coca cola the coca cola.
Cokes distribution model involves a network of hundreds of independently operated bottlers around the world that use the coke concentrates to make and bottle coke drinks as well as other noncoke affiliated beverages. The cocacola system is one of the major examples of global value chain. The cocacola company is selected for this project because it has one of the largest supply chain systems in the world. How coca colas distribution system works 19 december 2010 by simon berry weve learnt a lot over the last two years or so about how the cocacola distribution systems work and we thought it would useful to summarise our current state of knowledge so that others can fill any gaps or correct any misconceptions.
The company has a large product portfolio of sparkling and still beverages. Coca cola distribution channel free download as word doc. Cocacola refreshments is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity andor expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Through this acquisition, cocacola expanded its ready. With your download, get the 21 best papers relevant to this one, including 20 top related papers. The company maintains worlds largest distribution system that includes independent bottling partners and distributors, companyowned bottling and distribution operations, wholesalers and retailers. Cold drinks are an important part of each and every occasion that provides freshness. Cocacola companys distribution strategy and suggestion. Cocacola basically sells its beverage concentrates in the bottles adding carbon dioxide, water and sweetener to produce beverage and beverage syrup. We have drinks and beverages for everybody and every occasion. Unparalleled distribution system cocacola has the most efficient and most extensive distribution network in the world.
To manage the distribution system efficiently, cocacola has adopted advanced logistics system in the business. Cokes distribution system is one of the most important and is very impressive compared to all other drinks in the category. The cocacola company is a global business that operates on a local scale, in every community where we do business. Competitive advantage of coca cola competitive advantage. Originally, like most of drink vendors, and also like the key competitor cocacola, pepsi has established a hierarchical distribution system, including wholesaler, retailer and finally to the. The coca cola company can be looked upon as a global business that operates on a local scale and this has been possible because of the coca cola system that includes the company itself and its more 250 bottling partners across the globe. This enabled big to automatically and dynamically optimize service requirements to meet their it demands. The companys background the cocacola company was founded dr. There are now only two countries in the world where cocacola cannot be bought or sold which are cuba and north korea, both because they are under longterm us trade embargoes. In general, the distribution strategies of pepsi contain several aspects, traditional retailing distribution, online channel and franchised partner. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Cocacola operates with the philosophy of think global,act local and thus even though the company keeps the same core product. Cocacola system is still organized on a franchise basis and has one of the. We have also worked closely with hauliers in some of our other territories to trial dualfuel vehicles.
The whole supple chain of coca cola and its bottling system. An internal analysis of cocacola is performed to understand the internal capabilities. John lupton, and joseph whitehead developed the coca cola bottling system. Cocacola is a franchise as a product distribution system and the largest beverage company in the world. System logistics coca cola swire fully automated picking system duration. One of the largest bottlers for the cocacola company. The early history of cocacola in mexico mexico was one of the very first countries to sell cocacola. Coca cola s international bottling investments groups big complex multi system sap migration transitioned seven of their international bottlers over a sixmonth time period. The cocacola company can be looked upon as a global business that operates on a local scale and this has been possible because of the cocacola system that includes the company itself and its more 250 bottling partners across the globe.
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